UNICEF Tap Project shows Tangible work
Excerpt: ...another water-related fund-raising project known as the UNICEF Tap Project kicks off here in Chicago next week, which has been officially designated World Water Week. The Tap Project started last year in New York City, where more than 300 restaurants joined in a campaign to raise money for clean drinking water for children around the world. This year, the project is expanding to other cities nationwide, including Chicago. Tangible Worldwide/Chicago was tapped to design the poster art to support the Chicago arm of the project and then execute a guerrilla street campaign locally, which involves distributing fliers and posters to draw attention to the Tap Project. Tangible's sister agency, Lakonic Partners, worked in conjunction with Energy BBDO/Chicago on the interactive component for the Tap Project/Chicago. That includes a micro-site at www.tapproject.org/chicago. The weeklong Tap Project effort will culminate March 22, when about 300 Chicago restaurants will ask patrons to pay $1 for the privilege of drinking tap water. Funds raised will go toward providing kids in need with fresh drinking water.
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